For a young lad about to enter into adulthood I would guess there is one thing on his mind "how do I get a top girl?". For someone looking to climb that corporate ladder in her organisation the question maybe "how do I get to the top of the company?". However without doubt the thing that is in the mind of an internet marketer is "how to be on top of Google".
So why is this? Well being on top of Google means that people are more likely to come to your website from a Google search than any other site. This means more visitors which means more money. It is as simple as that.
So how to be on top of Google? Well you need to build your foundations. To get to this desirable spot you are going to need to find the right keywords or keyword phrases. A keyword phrase is something that a person puts into the search bar of a search engine. You need to find the right targeted keywords. Once you have found a number of keywords you can then create articles like this one. Google will see the keyword in the article and rank the article in a nice high position.
However there is one important thing that needs careful consideration. It is better to go for keyword phrases that have 3, 4 or more words in them than a keyword phrase that just has for example 2 words.
Why is this?
Well lets take the word "dog training". You will find there are many people who will put this phrase into the search engines. However there will also be many people trying to rank for this phrase. So the competition is high. The other point is that the word "dog training" is not targeted. Is it training for puppies? or training for dogs with special breeds etc. So you might not get the internet traffic that will buy the thing you are selling.
It is much better to target a keyword that is long and more detailed but targeted to your business. So if you are selling an information product all about dog training for Labrador puppies then you need to find a keyword that is targeted to that product. However you must make sure it is a keyword that people are using on a regular basis
Once you have the right keyword phrase that is long, is targeted to your business and has low competition associated with it then you have your foundations.
You can then start driving traffic to your website by writing articles or creating videos etc.
It takes building your foundations with the right targeted keyword phrase to know how to be on top of Google.
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